Wednesday 10 June 2009

105 Construction/Building Materials/Lego vs. Stickle Bricks

Lego is a vulgar nonsense compared to Stickle Bricks. The Stickle Brick is purity and Lego the painted whore. Only a Danish company could be pretentious enough to use a French word to demonstrate what they are all about: L’ego.
When the young want to construct an aeroplane, 2 colourful plastic oblongs and an imagination are enough (1 fuselage and 1 wing). You don’t need propellers and ‘minifigures’ to get your vision across. To a creative a roof is 2 interlocking slanted rectangles, or if gifted, 4 interlocking triangles which then transforms into the Great Pyramid at Giza. A shaped plastic Lego piece complete with chimney and painted slates doesn’t come close.
LEGO boast that just three eight stud bricks can be put together in 1,560 ways. Not nearly as impressive as a single stickle brick, a fertile mind and an infinite number of creations from a simple flower to a galactic battle cruiser.
A sure sign that it has all gone wrong for Lego is the business consultancy ‘Lego Serious Play’.
Teams are invited to build metaphors of their organisational experiences using Lego. They then work through imaginary scenarios using the visual device of the models and explore ‘possibilities’ in a ‘serious’ form of ‘play’. Meanwhile the Stickle Kids are looping the loop around an event horizon and bringing Elvis back to life.
There is no such thing as Stickleland because wandering around a model village for a child is very frustrating. A kid sees a 6ft Big Ben and wants to knock it over. There are no explosions, no fires and no rockets taking off, just adults telling them not to touch. Pointless. Legoland would be much more impressive if it was designed and built by children. This will never happen because the youngsters untainted by rigid play parameters are too busy saving the Universe from the giant blue Stickle-O-Tron.

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